Having worked with avocados for years through the fresh perspective of client, West Pak Avocado Inc., we know a thing or two about the endless joys avocados bring to people everywhere. In September 2017, the organization’s bagged brand division, I love Avocados™ received word that its American Heart Associations’ Heart Check application was approved, making I Love Avocados one of the newest & first avocado bagged brands to hold this prestigious honor – along with a nod to healthy lifestyle’s everywhere. To celebrate this honor, the ILA team turned to VCA with an ask to develop a 90-day social campaign celebration & hashtag giveaway for their loyal avocado loving fan base during the brand’s most popular industry tradeshow, PMA (Produce Marketing Association’s Fresh Summit. The campaign was a success receiving over 12 press pick-ups in their trade & 150 quality entries through their giveaway with top industry influencers chiming in world wide! Here’s a look at how the campaign was spotlighted throughout the produce trade media, below.
“West Pak’s New I Love Avocados Brand is Heart-Check Certified” (September 18th, 2017), And Now U Know – Produce News
“West Pak Avocado, the innovator behind the I love Avocados™ brand, has announced that the signature item has earned the American Heart Association’s (AHA) coveted Heart-Check mark designation. The certification means the product meets strict dietary criteria for health foods.” Read more, here.
“Go Heart-Healthy with West Pak’s #IHeartAvos Campaign” (October 23rd, 2017), And Now U Know – Produce News
“West Pak Launches I Heart Avos” (October 24th, 2017), The Packer News
“The I Heart Avos campaign is being launched in response to the certification. It will promote healthy eating on social media and online” Read it in full, here.
“West Pak Launches Avo Campaign” (October 25th, 2017), FruitNet
“Avocado grower-shipper goes heart-healthy with its new I Heart Avos marketing drive” Read, here.
“2017 Fresh Produce Campaigns We Loved” (December 27, 2017), The Core Blog by DMA Solutions
DMA Solutions, a produce marketing agency created a round-up of all the fresh produce campaigns they enjoyed last season & #IHeartAvos was one of ’em! See their list, here.
What the fork do I do with I Love Avocados’ Avocados? (Fall/Winter 2017), The Snack Magazine
In both print and digital format, The Snack Magazine shares a one-page spotlight on I Love Avocados’ take on heart-healthy recipes in their column “What The Fork”, read here.