PWG Range

Hashtag Strategy

Challenge

Create a hashtag campaign for a local San Diego business that shares the user experience in real-time.

Solution

We developed the hashtag #PWGExperience as a way to track, manage and catalog feed and IG stories posts from visitors who share their favorite range moments to instructional course education. The hashtag reaches over 65K monthly viewers and has become a new form of conversation & a tribal unity for enthusiasts who are passionate about the PWG brand.