The Royce Irvine

COVID-19 Response Strategy


Luxury apartment community, Royce Apartments is part of the national brand, Sares Regis Corporation. Their team came to VCA during the start of the COVID pandemic with a need to creatively continue to converse & engage with their residents and future residents on social media.


We developed a COVID-19 response & coverage plan to pivot the Facebook & Instagram social content to focus on their organization & community as a reliable & supportiveĀ  resource. As more people are required to spend time at home, content was designed to authentically share COVID-19 & company-wide updates, empower the Royce community and promote new leasing opportunities.